Benger's Food
Benger's Food For Infants, Children and Invalids.
The Most Delicious, Nutritive and Digestible.
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Home Life


Although much food was produced and grown locally, there was an increasing reliance on manufactured food. This became more widely available with increased industrialisation and more easily distributed with the advent of railways.

Van Houten's Cocoa
Van Houten's Cocoa.
Guaranteed Pure Soluble Cocoa.
Easily Digested.
Powys County Archives

Hovis Bread
Advert for Hovis Bread,
from Heywood's Guide to
Llandrindod Wells
Powys County Archives

Earlier in the century food could often be quite dangerous; it was commonplace to adulterate food with all manner of additives, often merely for the purpose of appearances. For instance, bakers often whitened flour with alum (sulphate of aluminium and potassium) in order to make brown bread appear white.

Gradually regulation was introduced and also the growth of 'reliable' brands which sought to assure the consumer of their quality. Advertisements of the time often stressed the purity of ingredients used, as well as their beneficial effects.

Custard without eggs!!
Bird's Custard Powder.
A Daily Luxury.
The Choicest Dishes. Dainties in Endless Variety.
The Richest and most Delicious Custard without Eggs.
Guarantee of Purity and Excellence.
Every GENUINE Packet bears the Autograph
Signature of the Inventors and Sole Manufacturers -

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